We take beginners from an empty Seller Central account to a live private-label product — and we run the PPC for brands that are already selling. Same team, same dashboards, one place to start.
15 minutes, straight to the numbers — no slide deck.
Platforms, tools and partners we work with every day
The full programme takes you from product research to a launched listing with ads running. The PPC course is for sellers who already have a product and want the advertising to stop leaking money.
Six months of weekly live Zoom sessions, one month per stage: product research, supplier, product development, storefront, launch, then PPC. You finish with a real product listed and selling, not a folder of notes.
Campaign structure, keyword harvesting, bid rules, placement multipliers and the reports that actually tell you what to change on Monday morning. Built from the accounts our agency runs, with the same templates our specialists use.
The honest version of the business: what it costs to start, how FBA actually moves your stock, how to spot a product that has room for a newcomer, and the five listing mistakes that quietly kill a launch.
0:36
What the fulfilment side actually does for you once a box leaves the factory.
0:12
The numbers you need before you decide whether this business is for you.
Most people arrive through one of these. They all lead to the same specialists, the same tooling and the same factory and legal contacts.
Learn to launch a private-label product with weekly live coaching and a mentor reviewing your work.
See the programmes →A dedicated specialist runs your campaigns. Built for brands spending $10k+ a month on ads.
See client results →Our own bid and dayparting engine, supervised by a human. For accounts under $10k a month.
See the tooling →Joint ventures, brand acquisition and white-label management for agencies and aggregators.
Unedited conversations with people who went through the programme — what they sold, what went wrong first, and what they would do differently.
2:24
Unedited, straight from the call.
1:48
Unedited, straight from the call.
1:20
Unedited, straight from the call.
2:23
Unedited, straight from the call.
1:54
Unedited, straight from the call.
0:26
Unedited, straight from the call.
Screenshots come straight from the Amazon Seller app on the accounts we manage. Every figure below is product revenue in the period shown on the screen — not a projection.
This one came to us already big and already flat. We rebuilt the campaign structure around ranked ASINs, moved budget out of the auto campaigns that were feeding cheap clicks, and let the top-of-search multiplier do the work in the run-up to Q4. The last 30 days is the part to look at: the daily floor moved up, and it stayed up.
Read the screenshot honestly: this account is down 57% on last year. It arrived that way — a category that got crowded fast, sitting on a campaign structure nobody had touched in twelve months. Turnarounds are slow, and we would rather show you one in progress than pretend every account is a rocket. The number that matters right now is the monthly line, and it has finally turned: a floor under the daily revenue, and the first month-on-month gain since we took it over.
A small brand with a good product and no advertising discipline. We started from keyword harvesting, killed the search terms that had been converting on other people's brand names, and reinvested into the two ASINs that actually held rank. The spike in the last week of the month is a single campaign coming out of the learning period.
This is the one to look at if you are starting out, because the chart begins at zero. First units shipped in spring, first reviews in early summer, and from there it is the ordinary grind of ranking one keyword at a time. No trick, no viral moment — just a launch sequence run in the right order.
Six months, one stage a month, taught live by people who are running seller accounts the same week they teach you. You leave with a product on the shelf and ads that you understand.
Answer three quick questions and we will tell you honestly — including when the answer is "not yet" or "you don't need us for this".
Launching on Amazon touches manufacturing, customs, company law and advertising in the same week. These are the people and tools that sit behind every student and every managed account.
A dedicated person per account, not a shared inbox. Every campaign change is logged and reviewed weekly.
Vetted manufacturers we already ship with, plus an inspection contact before your money leaves the account.
Company setup, trademark and Brand Registry, tax registration and the paperwork Amazon asks for at verification.
Bid adjustments, dayparting, keyword harvesting and a semantic core builder, running against your Ads console every day. A specialist still signs off on structural changes — the machine handles the thousand small ones nobody has time for.
The things people ask us on the first call, answered in public.
Plan for $3,000–$5,000 for a first private-label product: inventory, samples, photography, shipping and a small advertising budget for the launch weeks. Less is possible in light categories, but under about $2,000 you are usually one bad batch away from stopping. We walk through the real line items on the call rather than quoting a number that sounds good.
Research and supplier selection take about a month each if you work at it. Production and shipping from China typically run four to eight weeks. Most students list their product in month four and see steady daily orders somewhere in month five or six — which is why the programme is six months long rather than six weeks.
No. The live sessions are weekly and recorded, and the work between them is a few focused hours. The stages that need fast responses are supplier negotiation and the launch window, so it helps to have flexibility in those weeks.
Managed PPC gives you a named specialist who owns the account, meets you regularly and makes structural decisions with you. It suits accounts spending upwards of $10,000 a month on ads, where a percentage point of ACOS is real money. AI PPC runs the same playbook automatically at a lower cost, with a specialist reviewing it rather than driving it — the right fit under $10,000 a month.
Yes, and it is a large part of what we do. We start with a free audit of your current campaigns and search term reports, tell you what we would change in the first month, and only then talk about working together. If your account does not need us yet, we will say so.
The flagship programme can be split into three monthly payments. Cohort discounts appear during intake weeks and are announced to the mailing list first. There is no evergreen countdown timer here — when a price changes, it is because the cohort changed.
Joint ventures where we take a share of a brand instead of a fee, white-label PPC management for agencies, and support for aggregators buying seller accounts. Bring the details on a call and we will tell you quickly whether it is something we take on.
The programme is built around Amazon US, which is where almost all of our accounts sell. The same structure transfers to the European marketplaces, and several students run both — the differences are mostly VAT, compliance and translation rather than strategy.
Take fifteen minutes with someone who runs these accounts daily. Ask the sceptical questions — those are the useful ones.
